From the PRSE laudation:

Philips aims to lead in large-scale implementation of post-consumer recycled plastics content in the consumer electronics industry. The introduction of the new SENSEO® Viva Café Eco represents a breakthrough for Philips and its product design teams. The SENSEO® Eco coffee maker effortlessly combines the growing need within the industry to focus on sustainable, long-term solutions, with the continued serving of the quality coffee experience that SENSEO® consumers expect and love.

Until now, most recycled plastics could be found in internal parts of appliances. The SENSEO® Viva Café Eco raises the bar with all visual plastic parts now made from recycled content, which is 75% of all the non-food contact parts weight. Next to this, the Philips design teams has developed a speckle effect with special printing techniques that enhances the appeal of the coffee maker without affecting the product’s end of use recyclability. This gives the appliance a sense of natural imperfection and environmental awareness that resonates with the consumer.

The product has been developed within the European research project PolyCE* and the recycled materials are co-developed with our suppliers MGG Polymers and Sitraplas. The quality of the circular recycled plastics is as good as virgin plastics and, as the material will become available as a standard recycled plastics grade, it allows us to expand its use in other Philips product categories.

At SENSEO® we believe that consumers shouldn’t have to choose between good tasting coffee and taking care of the environment. We are therefore committed to continue our journey in innovating for sustainability.